Marketing

Keep Calm and Carry On – Do I Need Permission To Say That?

by Neill Watson

Watching BBC Breakfast TV this morning, there was a short piece about a dispute over a trademarked phrase, “Keep Calm And Carry On” that I thought was interesting. The phrase “Keep Calm and Carry On’ was thought up way back in 1939 in the dark early years of World War Two by a government official [...]

Building a Brand? Use a Rifle, Not a Blunderbuss

by Neill Watson

Reading Car Dealer Magazine’s article about the twenty years of Lexus in the UK this month, I was reminded of many happy and sometimes frustrating times. You see, I was one of the original Lexus salesmen in the UK, way back in 1990. Back then, there were just a couple of dozen, carefully vetted, Lexus [...]

Why I Didn’t Choose Aweber

by Neill Watson

First let’s get this clear. This isn’t an Aweber Bash Fest. It’s a really great company, with excellent service and a good reputation, indeed, I can’t recall the last time an online company called me from another continent to thank me for signing up for an account, that’s how customer-focussed they are. But I won’t [...]

Ten Rules For Company Blogs

by Neill Watson

If you haven’t ventured into launching a company blog yet, you can talk to me about dipping your toes in the big blog ocean. Or if you’re trying to work out the best way to start a company blog, try reading my ten tips for writing company blogs to help you get started. 1. Be [...]

Death of the Salesman?

by Neill Watson

I’m reposting this from my other blog over at Octane Gossip, as I think it bears relevance to my thoughts on the current state many people in sales will be finding themselves in I bumped into an old friend last week, as I had to call into a car showroom I used to work in. [...]